Archived RFPs & RFIs

Brand USA is seeking proposals from influencer agencies to support influencer marketing across key international markets, including the United Kingdom, Canada, Mexico, Argentina, Brazil, South Korea, Japan, Australia, and India (markets subject to change.) Brand USA seeks to engage agencies, who have a global footprint, with demonstrated experience operating across multiple regions and markets. Partners will be responsible for developing and executing influencer strategies, content briefing with influencers, travel-based activations to the USA, and end-to-end creator management that bring USA travel content to life for global audiences.

Brand USA seeks a secure, standardized MCP layer in GCP that (i) abstracts access to common enterprise systems (e.g., CMS, DAM, CRM, data warehouse, project/work management, file storage, event management, cloud productivity suites) via auditable tools; (ii) supports multiple top-tier model providers through a single policy-enforced gateway; and (iii) aligns with our existing security, privacy, and data governance practices. Responses should emphasize risk management, auditability, and long-term operability over experimental features.

Brand USA invites proposals from experienced exhibit design and build vendors to create a show-stopping, immersive Brand USA booth experience for IPW 2026 in Fort Lauderdale, Florida.

Brand USA is seeking a diverse group of qualified freelance writers to support various global communications needs, including crafting press releases, articles, and other key content to promote the United States as a premier travel destination on an ongoing, as needed basis. The selected writers will help communicate Brand USA's mission, milestones, and initiatives across diverse markets and audiences. This RFP is open continuously. Submissions are accepted and reviewed on a rolling basis.

The purpose of this RFP is to identify a consulting partner with deep expertise in sponsorship strategy development and asset valuation. The selected partner will:  Create a sophisticated sponsorship framework that attracts and secures corporate sponsors across airlines, hotels, technology platforms, financial services, outdoor brands, and lifestyle companies. Provide independent, market-based valuations of Brand USA's assets using methodologies that resonate with corporate marketing teams Tangible value (media, digital, content integration, events, intellectual property) Intangible value (brand equity, sponsor fit, category exclusivity, and audience alignment) Comparative benchmarks against industry peers Advise on packaging, pricing, and go-to-market strategies that demonstrate clear value Recommend processes, tools, and structures to maximize sponsorship value

The purpose of this RFP is to identify the appropriate public relations and communications firm (Representative Firm) to represent Brand USA in Australia and New Zealand. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the U.S. As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.

Brand USA is seeking an agency partner to support the strategy, development and maintenance of Brand USA's corporate site, thebrandusa.com. The selected agency partner will help communicate Brand USA's mission, initiatives and impact across our key stakeholder audiences through a future-ready digital experience.

Brand USA is seeking a Pop Culture & Screen Tourism PR Agency to position the United States as the ultimate travel destination for international audiences. The selected agency will leverage celebrity influence, pop culture moments, and screen tourism to craft culturally resonant PR campaigns that showcase the USA’s diverse travel experiences and global appeal through film, music, and entertainment. This includes collaborating with film studios, television networks, and streaming platforms to advocate for U.S. destinations to be featured in productions, as well as creating earned media opportunities that strategically align with celebrity and talent projects.

Brand USA is seeking a global communications and public relations firm to serve as a cross-organizational resource for strategic media relations and communications. This agency will support Brand USA's existing global PR efforts by providing expertise in earned media strategy and strategic messaging to protect and enhance the USA's brand image worldwide. This agency will work closely with Brand USA's in-house PR team and international agency network, ensuring alignment with overall strategy while offering additional support in key markets where conditions shift. With a primary focus on international visitors, the selected firm will help strengthen Brand USA’s presence in key global markets, ensuring messaging resonates with travelers and reinforces the U.S. as a welcoming and open destination. The agency will also support Brand USA in telling its story, amplifying its impact, and merchandising its work to key media across the U.S.

The purpose of this Request for Proposal (RFP) is to identify an appropriate vendor (or vendors) who will support Brand USA in providing media attribution services for our destination marketing efforts promoting the USA. As a destination marketing organization (DMO), we do not directly sell travel products or services, making traditional conversion tracking more challenging. A significant portion of our marketing efforts focuses on the upper funnel (e.g., awareness and consideration stages). We aim to better understand and report on the incrementality of our efforts, while recognizing that other entities are also promoting the USA as a destination. The selected vendor will help us determine the impact of our digital advertising campaigns on international visitation by comparing exposed and unexposed target audiences, as well as providing insights on visitor behavior once they arrive in the USA.