CANUSA Program
CANUSA is the largest specialized tour operator in Germany for the U.S. and offers the ability to reach its strong German travel audience to inspire and encourage travel to U.S. destinations through a variety of marketing tactics. CANUSA provides its clients with customizable travel packages and utilizes a travel agent team that works individually with each customer on their unique itinerary. CANUSA clients look for individual trips featuring cultural highlights, contact with locals, authentic experiences and, above all, actively experiencing nature. Average booking age ranges from 24-55.
Program Benefits
- Largest specialized tour operator in Germany for the US.
- CANUSA customer average length of stay in the US is 20+ days.
- Product creation.
- 95% of CANUSA customers book a complete travel package with flight, rental car/camper or accommodations.
Dates
Markets
Package Details
Media Campaign 1
Social Media Promotion
- 3 posts on Facebook (1 month, 70,000 fans)
- 3 posts on Instagram (1 month, 14,400 followers)
- Pinterest Ad Promotion (1 month, 300,000 impressions)
- 1 individually created Instagram reel or story (1 month, 14,400 followers)
- YouTube Ad - 30 second advertising video placed on relevant YouTube content to target users that searched for CANUSA or visited our website (2 months, 6,000,000 impressions)
Online Promotion
- Scratch Ad and display ads on premium websites (2 months, 6,000,000 impressions)
- SEA Campaign text ads on Google and Bing (2 months, 150,000 impressions)
Email Promotion
- Exclusive presentation of the destination as only topic of the newsletter (1 newsletter, 40,000 readers)
Total Estimated Impressions 12,588,800
Media Campaign 2
Social Media Promotion
- 3 posts on Facebook (1 month, 70,000 fans)
- 3 posts on Instagram (1 month, 14,400 followers)
- Pinterest Ad Promotion (1 month, 300,000 impressions)
- 1 individually created Instagram story (1 month, 14,400 followers)
- Pinterest Week - 5 pins promoting a travel package and content on canusa.de (1 month, 100,000 impressions)
Online Promotion
- Individual recommendation ads, retargeting ads (2 months, 6,000,000 impressions)
- SEA Campaign text ads on Google and Bing (3 months, 225,000 impressions)
Email Promotion
- One thematic article in weekly CANUSA newsletter (1 newsletter, 400,000 readers)
Total Estimated Impressions 7,123,800
Media Campaign 3
Social Media Promotion
- 2 posts on Facebook (1 month, 70,000 fans)
- 2 posts on Instagram (1 month, 14,400 followers)
- Pinterest Ad Promotion (1 month, 300,000 impressions)
- 1 individually created Instagram story (1 month, 14,400 followers)
Online Promotion
- Individual recommendation ads, retargeting ads (2 months, 6,000,000 impressions)
Email Promotion
- Exclusive presentation of the destination as only topic of the newsletter (1 newsletter, 40,000 readers)
Total Estimated Impressions 6,438,800