Optimized Audience Winter 2026 Campaign: Mexico
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Program Benefits
- Strategically aligned with Brand USA’s target audiences to reach high-value international travelers who are motivated by meaningful experiences and personal fulfillment.
- Wider mention of top OTA media channels enables more strategic market activation—prioritizing platforms with the largest reach and engagement in markets with the highest travel potential.
- Campaigns are integrated with Brand USA’s new America The Beautiful campaign, with creative and messaging alignment.
- Creates an expansive and unified national share of voice—positioning the USA as the world’s most diverse travel destination, rich with experiences that resonate with global audiences.
Dates
Markets
Package Details
Campaign 1
45-90 Days In-Market
Programmatic Ads (1,000,000 Native & 2 Tiles, 7,000,000 Carousel Imps)
Booking.com Ads & Destination Landing Page (1,000,000 Imps)
Expedia Ads & Destination Landing Page (900,000 Imps)
Kayak Ads (700,000 Imps)
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
Tourism Economics Insights
10,600,000 Total Estimated Impressions
Campaigns based on market & subject to change.
Campaign 1 - Two Destinations
45-90 Days In-Market
Programmatic Ads (500,000 Native & 1 Tile, 3,500,000 Carousel Imps)
Booking.com Ads & Shared Landing Page (500,000 Rotating Imps)
Expedia Ads & Shared Landing Page (450,000 Rotating Imps)
Kayak Ads (350,000 Rotating Imps)
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
Tourism Economics Insights
5,300,000 Total Estimated Impressions Per Featured Destination
Campaigns based on market & subject to change.
Campaign 2
45-90 Days In-Market
Programmatic Ads (650,000 Native & 1 Tile, 3,500,000 Carousel Imps)
Booking.com Ads & Hotel Search Page (425,000 Imps)
Expedia Ads & Hotel Search Page (400,000 Imps)
Kayak Ads (400,000 Imps)
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
5,375,000 Total Estimated Impressions
Campaigns based on market & subject to change.
Campaign 3
45-90 Days In-Market
Programmatic Ads (1,100,000 Native & 1 Tile, 3,500,000 Carousel Imps)
Booking.com Visit The USA Page Mention
Expedia Visit The USA Page Mention
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
4,600,000 Total Estimated Impressions
Campaigns based on market & subject to change.
Campaign 4
45-90 Days In-Market
Programmatic Ads (500,000 Native & 1 Tile, 3,500,000 Carousel Imps)
Booking.com State Page Mention
Expedia State Page Mention
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
4,000,000 Total Estimated Impressions
State-led, campaign 1 co-op destination only.
Campaigns based on market & subject to change.