USA Discovery Program

The USA Discovery Program is the USA’s learning and sales resource program for global travel agents. This comprehensive platform includes deep training and a range of sales enablement tools to help agents retain knowledge, promote USA travel to their clients, create itineraries, and make bookings with targeted sales support.

Brand USA is creating custom B2B training content and educating agents on diverse attractions, accommodations, natural wonders and more.

New platform features bronze, silver, gold, and platinum-tiered achievements, welcome/onboarding, behavioral automation to maintain advisor engagement after training, and many more!

Program Benefits

New B2C Marketing Showcase is the ultimate tool for travel advisors designed to amplify U.S. destinations’ stories. The feature is placed prominently on the homepage, site directory, and mobile devices.
The new platform is a state-of-the-art training experience featuring an inspiring look-and-feel designed to increase conversion rates. New behavioral automation such as “nudge” emails for increased graduation rates further user engagement.
Every training module has extended life as a post-graduate resource. Modules reconfigure after users have earned a badge, adding a table of contents and summary bullet points for agents to recall destination stories and confidently share them with clients.
The USA Discovery Sales Companion app brings training and collateral directly to the agents. This encourages continual engagement rather than one–time training.
Program results in clear and concise global reporting through a dashboard linked to the Brand USA Partner Success Portal.