Voyage Privé
Founded in 2006, Voyage Privé is a members-only luxury travel club that offers exclusive, high-end travel deals and discounts, particularly on hotels and holidays, through a flash sale concept. Specializing in premium holidays and travel experiences, Voyage Privé provides its members with discounts of up to 70% on rigorously selected luxury hotels, resorts, flights, tours, and activities worldwide.
Program Benefits
- Access Voyage Prive’s 25 million members in France
- Voyage Privé promotes higher end product with a selection of the best 4 and 5 star hotels, flights, tours, and activities
- 70% of members are high spenders, and members take 1 to 3 trips per year
- Featured destination product page development included in campaign
Dates
Start Date:
End Date:
Ongoing
Markets
France
Package Details
Media Campaign 1
4 – 6 Months Campaign
Social Media Promotion
- Voyage Privé Instagram Story with paid boost (1 - 150,000 followers)
- Voyage Privé Instagram Post - Travel Guide Carousel with paid boost (1 - 150,000 followers)
- Voyage Privé Facebook Post with paid boost (1 – 380,000 fans)
Email Promotion
- Dedicated Email - dedicated destination email with offers sent to a targeted audience that have clicked on the destination or a competing destination in the last 30 days (1 – 100,000 subscribers)
- Newsletter Inclusion - Flash Sale newsletter inclusions (2 – 3,000,000 subscribers)
Online Promotion
- Programmatic Campaign - Digital advertising targeting users via personalized audiences. (600,000 impressions)
- CTA redirecting to offers online
- Voyage Privé Homepage Placement - Premium Flash Sale placement within the top 10 position for one day (5)
- Product Page Creation - Dedicated content highlighting the destination on each product page which can include logo, pictures and video for each Premium Flash Sale (5)
- 1,500,000 page views
Total Estimated Impressions 5,880,000
Media Campaign 2
3 Month Campaign
Social Media Promotion
- Voyage Privé Instagram Story with paid boost (1 - 150,000 followers)
- Voyage Privé Instagram Post - Travel Guide Carousel with paid boost (1 - 150,000 followers)
Email Promotion
- Newsletter Inclusion - Flash Sale newsletter inclusions (2 – 3,000,000 subscribers)
Online Promotion
- Voyage Privé Homepage Placement - Premium Flash Sale placement within the top 10 position for one day (5)
- Product Page Creation - Dedicated content highlighting the destination on each product page which can include logo, pictures and video for each Premium Flash Sale (5)
- 900,000 page views
Total Estimated Impressions 4,200,000