The purpose of this Request For Proposal (RFP) is to identify the appropriate global media agency to provide planning and buying services in our target markets for consumer marketing and advertising communications.
The purpose of this Request for Proposal (RFP) is to seek a central content marketing platform to organize, edit, push publish, and track content including photos, videos, articles, infographics, and advertising creative. This software as a service (SaaS) product will be utilized by Brand USA and our global agencies.
The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to help project manage Brand USA’s RFPs for representational firms around the globe. This vendor (or vendors) will help identify potential candidates that adhere to best practices for international representation and that are capable of meeting Brand USA’s specific needs (developed by Brand USA) in each market. The following markets are under review: Canada; Mexico & Central America; Brazil; UK & Ireland; Germany, Austria & Switzerland; India; China; Japan; South Korea; Hong Kong & Taiwan; Southeast Asia; and Australia & New Zealand. Vendor(s) will facilitate the process by collecting background material, references, arrange in-market interviews, and generally help administer the RFP.
The purpose of this Request for Proposal (RFP) is to identify a world-class digital agency for Brand USA’s websites and social media platforms in China. The goal is to create and disseminate engaging, localized in-language content and creative, which will stimulate consumer desire to travel from China to the United States of America.
The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to develop itineraries and other travel packages (“Product”) for promotion to international travel wholesalers and tour operators from Brand USA’s target markets. Brand USA is also seeking a vendor to develop training materials and hold seminars and training sessions to educate domestic partners – destinations, hoteliers, attractions, etc. – on the impact of developing Product.
The purpose of this Request for Proposal (RFP) is to designate a primary research provider who will support various Brand USA research projects. The range of research services required will vary upon the objective of each individual project. To maintain consistency and comparability across markets, one research provider will be chosen for this fiscal year (ending September 30), with an option to renew for the next two fiscal years.
The purpose of this Request for Proposal (RFP) is to designate a primary research provider who will analyze the national impact of Brand USA’s promotional activities for a given year. To maintain consistency and comparability across markets, one research provider will be chosen for this fiscal year (ending September 30), with an option to renew for the next two fiscal years.
The purpose of this Request for Proposal (RFP) is to designate a primary research provider that will track the effectiveness of Brand USA advertising across the markets in which it is executing media campaigns (target markets). To maintain consistency and comparability across markets, one research provider will be chosen for this fiscal year (ending September 30), with an option to renew for the next two fiscal years.
The purpose of this RFP is for the procurement of a Destination Management Company or Companies to provide services listed within for 2 events at IPW 2017 which is to be held in Washington, DC from June 4-7, 2017. Theme expertise and event management are required. The opening and closing night soirees are key parts of the IPW agenda and are intended to entertain guests while showcasing the best of Washington, DC.
In partnership with the DOC and CNTA Brand USA’s focus is not only to increase incremental visitation to the United States from the China market but to enhance the visitor experience of the Chinese traveler while they are in the United States. In order to assist our destination partners to provide a great travel experience, Brand USA is putting an emphasis on creating a China tool kit to help our partners develop a greater understanding of China and the Chinese traveler. Brand USA wants to identify a partner with vast knowledge and experience with both the China market and Chinese travelers to educate our industry partners to enhancing visitor experience and ensuring our partners are ready to provide a great visitor experience. Brand USA is looking for knowledgeable partner who can provide up-to-date training through a series of in-person trainings as well as webinars and written material.