Industry Resources

Brand USA promotes international travel to all 50 states, five territories, and the District of Columbia, highlighting both iconic destinations and places beyond traditional gateways.

The following resources are designed to help tell the full story of Brand USA’s mission, impact, and body of work. They can also support your own storytelling by showcasing how collaboration with Brand USA helps drive international visitors and spending to your destination and contributes to economic growth in your state and local communities.

State fact sheets provide a snapshot of recent Brand USA activities supporting each destination in the global travel market, including efforts across direct-to-consumer marketing and public relations, cooperative marketing, and global trade and product development.

Additional materials, including the Brand USA 101 overview and America the Beautiful primer, offer broader context on Brand USA’s programs, national impact, and global marketing efforts.
 

 

Jump to: Brand USA 101 | America The Beautiful Primer | State and Territory Fact Sheets

Brand USA 101
Download Fact Sheet
Brand USA turns international tourism into economic opportunity for every congressional district in America. Established by Congress and funded at zero cost to taxpayers, our public-private model has delivered $75.6B in total economic impact and supported 40,000 American jobs annually since 2012 — all powered by international visitors, not the federal budget.

America the Beautiful
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Brand USA's America the Beautiful campaign is actively driving international travel to the U.S. from high-priority global markets. Targeted, research-driven, and built around authentic American storytelling, it's designed to win market share in the competitive global tourism economy.

State and Territory Fact Sheets
Brand USA showcases destinations across the country through a wide range of marketing programs, highlighting America’s best-known cities and smaller towns. These state fact sheets highlight recent Brand USA activities supporting each destination in the global travel market, including direct-to-consumer marketing & public relations, cooperative marketing, global trade & product development, and more.