Brand USA FY25 Economic Impact Study
In FY25, Brand USA’s marketing efforts generated:
- 926,000 incremental visitors
- More than $3.3 billion in incremental spend
- Nearly 45,000 incremental jobs supported
- Nearly $1B in combined federal, state, and local tax revenue
- $7.2B in total economic impact
Over the past 13 years (FY13–FY25), Brand USA’s marketing efforts have generated:
- 11.3 million in incremental visitors
- $38.1 billion in incremental spend
- An average of more than 40,700 jobs supported each year
- $10.9B in combined federal, state, and local tax revenue
- $82.9B in total economic impact