past Webinars

Agents of Change – Building Your DMO's AI Strategy 

This session walks through creating comprehensive AI policies, selecting the right tools for your organization, and developing a roadmap that aligns with your marketing goals and budget constraints. 

Why it matters: With AI adoption accelerating, DMOs need clear frameworks to guide decision-making, ensure responsible use, and maximize ROI. Many organizations are experimenting with AI tools without strategic direction, leading to inconsistent results and potential risks.