past Webinars

Influencer marketing is a new sector in the digital marketing space and can be hard to navigate. This webinar shares best practices on how to effectively use international influencer marketing, including criteria for selecting influencers and messaging effectiveness. Brand USA walks through successful influencer campaigns and how to use this channel to your advantage. 

Speakers: Mark Lapidus - Senior Director, Digital Development and Roberta Hatchett - Director, Advertising & Media Marketing