Chris Thompson Announces Retirement as President and CEO of Brand USA
WASHINGTON, D.C. (July 31, 2023) -- Brand USA, the destination marketing organization for the United States, announces the impending retirement of Chris Thompson as President and CEO, effective May 31, 2024. After a successful tenure of leading the organization, Thompson has decided to step down and pursue life beyond work.
During his time as President and CEO, Thompson has played a pivotal role in promoting the United States as a premier travel destination. Under his leadership, Brand USA has achieved remarkable milestones, including increased international visitation, and enhanced global awareness of the diverse offerings across the country.
Thompson's strategic vision and unwavering commitment to excellence have been instrumental in driving Brand USA's success. His dedication to fostering partnerships with industry stakeholders, government agencies, and international organizations has strengthened the organization's position as a global leader in destination marketing.
"It has been an incredible privilege to serve as President and CEO of Brand USA," said Thompson. "I am immensely proud of what we have accomplished together, and I am confident that the organization will continue to thrive under new leadership."
The Brand USA Board of Directors expressed their gratitude to Thompson for his exceptional leadership and significant contributions to the organization. “Under Chris’s strategic guidance, the Brand USA team has kept the USA the preferred travel destination in the world”, stated Todd Davidson, Chair of the Brand USA Board and CEO of Travel Oregon. “Chris’s integrity, tenacity, passion and belief in the power of the travel and tourism industry to bring prosperity to all Americans, fueled the advancement of the US travel and tourism industry and established an organizational foundation of innovation, resiliency and future-focused confidence. We all wish him the very best in his retirement.”
The search for a new President and CEO is commencing, and Brand USA is committed to finding a successor who will build upon Thompson's legacy and continue to drive the organization forward. The Board of Directors will work closely with an executive search firm to identify a candidate with the necessary expertise, vision, and passion for promoting the United States as a global travel destination.
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About Brand USA
Brand USA is the nation’s destination marketing organization, dedicated to attracting legitimate international inbound travel to strengthen the U.S. economy, increase exports, create quality jobs, and promote community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a top global destination while providing current visa and entry information.
Since 2012 Brand USA, in collaboration with travel industry partners, has been responsible for attracting an additional 10.3 million visitors who spent nearly $35 billion in the United States, generating $76 billion in economic output, and sustaining nearly 40,000 jobs per year. Without any cost to taxpayers, these efforts have generated $10 billion in tax receipts and returned $20 to the U.S. economy for every dollar spent.