News Release

U.S. – China Tourism Year Continues with Annual Summit for Tourism Leaders

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Brand USA leads U.S. planning for September meeting, which brings 75 U.S. participants to Yinchuan, China

More than 200 U.S. and Chinese tourism-industry leaders and government officials convened for the 10th annual U.S. – China Leadership Summit, September 8-10, in the Chinese city of Yinchuan, capital of China’s Ningxia Hui Autonomous Region...


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About Brand USA
Brand USA is the nation’s destination marketing organization, dedicated to attracting legitimate international inbound travel to strengthen the U.S. economy, increase exports, create quality jobs, and promote community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a top global destination while providing current visa and entry information.

Since 2012 Brand USA, in collaboration with travel industry partners, has been responsible for attracting an additional 10.3 million visitors who spent nearly $35 billion in the United States, generating $76 billion in economic output, and sustaining nearly 40,000 jobs per year. Without any cost to taxpayers, these efforts have generated $10 billion in tax receipts and returned $20 to the U.S. economy for every dollar spent.