Despegar Program
Despegar is a leading Latin American travel technology company with more than 26 years of experience connecting travelers with flights, hotels, packages, and destination services across the region. Brand USA is partnering with Despegar in Mexico and Brazil to reach high-intent travelers through a customized media program that combines onsite placements, retargeting, Meta and Google media, and dedicated destination landing pages. The program is designed to move travelers from inspiration to consideration and conversion, while giving participating U.S. destinations visibility within one of Latin America’s most established travel platforms.
Program Benefits
- Direct Access to Travel-Ready LATAM Audiences: Reach travelers in Brazil and Mexico while they are actively searching, comparing, and planning trips across Despegar Group’s travel ecosystem. Campaigns appear in environments where users already show travel intent, creating a stronger path from destination exposure to trip consideration.
- Integrated Visibility Across the Travel Journey: The program combines site, search, social, video, landing page, and white-label placements to maintain visibility across multiple decision points. This keeps destinations visible and relevant as travelers move from early inspiration to lower-funnel planning and booking behavior.
- Reporting Connected to Travel Performance: Campaign reporting includes both media delivery and travel-related performance indicators. Metrics such as impressions, reach, clicks, CTR, passenger growth, revenue, ADR, length of stay, and booking behavior help evaluate campaign impact beyond awareness.
Dates
Markets
Package Details
Media Campaign 1
Online Promotion:
- Landing Page 2.0 - Customized with destination packages, hotels, flights and activities
- Banners In Site - Strategically designed and placed within the site to increase visibility and impact the audience
- Google Display Banner - Targeting third-party sites to users who performed a search or exhibited specific behaviors
- Draper Banner - Paid ads within search results, displayed in the first position
- White Label Tactical Combo — Social, SMS, Push, and Mail placements distributed through Despegar’s white-label commercial partner network.
Social Media Promotion:
- Paid Social Ads - Facebook & Instagram
- Paid Social Ads - YouTube
Out of Home:
- Kiosk Videos - Rotating video placement across 20 Brazil locations up to 60 seconds long
Training:
- B2B Webinar - One live agent training webinar that is recorded and shared for future viewing
Tactics are spread across Despegar's brands including Decolar (Brazil), Viajanet (Brazil), Despegar (Mexico) and Best Day (Mexico).
Campaign media breakdown: Brazil: 80%, Mexico: 20%
Total Estimated Impressions: 13,500,180
Campaign length: 6 months
Media Campaign 2
Online Promotion:
- Landing Page 2.0 - Customized with destination packages, hotels, flights and activities
- Banners In Site - Strategically designed and placed within the site to increase visibility and impact the audience
- Google Display Banner - Targeting third-party sites to users who performed a search or exhibited specific behaviors
- Draper Banner - Paid ads within search results, displayed in the first position
Social Media Promotion:
- Paid Social Ads - Facebook & Instagram
Out of Home:
- Kiosk Videos - Rotating video placement across 20 Brazil locations up to 60 seconds long
Training:
- B2B Webinar - One live agent training webinar that is recorded and shared for future viewing
Tactics are spread across Despegar's brands including Decolar (Brazil), Despegar (Mexico) and Best Day (Mexico).
Campaign media breakdown: Brazil: 80%, Mexico: 20%
Total Estimated Impressions: 8,708,930
Campaign length: 3-6 months
Media Campaign 3
Online Promotion:
- Landing Page 2.0 - Customized with destination packages, hotels, flights and activities
- Banners In Site - Strategically designed and placed within the site to increase visibility and impact the audience
- Draper Banner - Paid ads within search results, displayed in the first position
Social Media Promotion:
- Paid Social Ads - Facebook & Instagram
Tactics are spread across Despegar's brands including Decolar (Brazil) and Viajanet (Brazil).
Total Estimated Impressions: 8,708,930
Campaign length: 3-6 months