Optimized Audience Fall 2026 Campaign: Canada
Brand USA's Optimized Audience Campaign amplifies the reach and impact of the America the Beautiful global platform across all paid, owned and third-party media, driving consistency, scale, and efficiency through strategic partnerships, qualified audiences, and achieves measurable conversions specific to U.S. destinations.
Program Benefits
- Strategically aligned with Brand USA’s target audiences to reach high-value international travelers who are motivated by meaningful experiences and personal fulfillment.
- Wider incorporation of top OTA media channels enables more strategic market activation, prioritizing platforms with the largest reach and engagement in markets with the highest travel potential.
- Creates an expansive and unified national share of voice, positioning the USA as the world’s most diverse travel destination, rich with experiences that resonate with global audiences.
- Campaigns are integrated with Brand USA’s new America The Beautiful platform, with creative and messaging alignment.
Dates
Markets
Package Details
Campaign 1
45-90 Days In-Market
Ad+genuity Native Ads (920,000 Imps)
Ad+genuity 2 Carousel Tiles (2,720,000 Carousel Imps Per)
Booking.com Ads & Custom Destination Landing Page (1,000,000 Imps)
Expedia Ads & Custom Destination Landing Page (900,000 Imps)
Kayak Ads (920,000 Imps)
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
9,190,000 Total Estimated Impressions
Campaign 1 - Two Destinations
45-90 Days In-Market
Ad+genuity Native Ads (460,000 Imps)
Ad+genuity 1 Carousel Tile (2,720,000 Carousel Imps Per)
Booking.com Ads & Shared Custom Destination Landing Page (500,000 Imps)
Expedia Ads & Shared Custom Destination Landing Page (450,000 Imps)
Kayak Ads (460,000 Imps)
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
4,590,000 Total Estimated Impressions Per Destination
Campaign 2
45-60 Days In-Market
Ad+genuity Native Ads (610,000 Imps)
Ad+genuity 1 Carousel Tile (2,720,000 Carousel Imps Per)
Booking.com Ads & Hotel Search Page (420,000 Imps)
Expedia Ads & Hotel Search Page (400,000 Imps)
Kayak Ads (340,000 Imps)
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
4,490,000 Total Estimated Impressions
Campaign 3
45-60 Days In-Market
Ad+genuity Native Ads (1,070,000 Imps)
Ad+genuity 1 Carousel Tile (2,720,000 Carousel Imps Per)
Booking.com Visit The USA Landing Page Search Tab
Expedia Visit The USA Landing Page Search Tab
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
3,790,000 Total Estimated Impressions
Campaign 4
45-60 Days In-Market
Ad+genuity Native Ads (460,000 Imps)
Ad+genuity 1 Carousel Tile (2,720,000 Carousel Imps Per)
Booking.com State Landing Page Search Tab
Expedia State Landing Page Search Tab
Media Performance Reporting
Booking.com Attribution
Expedia Attribution
3,180,000 Total Estimated Impressions
State-led, campaign 1 co-op destination only.