Silver Travel Advisor
Silver Travel Advisor provides access to a highly engaged UK audience of affluent travelers aged 50+, delivering targeted, multi-channel campaigns that combine trusted content, first-party data, and expert-led guidance to inspire and influence travel decisions. Through a mix of digital, social, email, and content-driven activations, this program is designed to drive consideration and conversion for U.S. destinations among a high-value, experience-focused audience.
Program Benefits
- Direct access to a highly engaged UK 50+ audience with strong travel frequency and purchasing power.
- High-trust environment built on expert-led content and advisory services that guide travelers through the decision-making process.
- Integrated multi-channel distribution across email, social, digital, and print to maximize reach and engagement.
- Advanced audience targeting using first-party data to deliver relevant messaging and improve campaign performance.
Dates
Start Date:
End Date:
Ongoing
Markets
United Kingdom
Package Details
Media Campaign 1
Online Promotion
- Landing Page - Dedicated destination page on the Silver Travel Advisor website featuring editorial content and offers
- Homepage Placement - One-month homepage feature driving traffic to the landing page (20,000 page views)
- Video Display Ads – Interactive video ads targeting the 55+ audience, with flexible CTAs directing traffic to STA content or destination site (200,000 impressions)
- Digital Display - Performance-led display and retargeting campaign re-engaging users who have interacted with video or social activity (400,000 impressions)
Social Media Promotion
- Paid Social - Targeted social campaign reaching the 55+ demographic and driving traffic to a designated destination landing page (600,000 impressions)
- Organic Social - One post (image or video) shared with the Silver Travel Advisor Facebook audience (10,000 followers)
Email Promotion
- Souls Email - One dedicated email to targeted audience segments featuring tailored destination content and offers (50,000 subscribers)
Print Promotion
- Advertorial - Double-page advertorial feature in a seasonal edition (Winter or Spring) of the Silver Travel Advisor magazine, distributed to a mailable audience of 20,000 households and supported by digital availability and extended email promotion of the magazine over a three-month period. (20,000 circulation)
Campaign Length: 10 weeks
Total Estimated Impressions: 1,300,000
Media Campaign 2
Online Promotion
- Landing Page - Dedicated destination page on the Silver Travel Advisor website featuring editorial content and offers
- Homepage Placement - Two-week homepage feature driving traffic to the landing page (10,000 page views)
- Digital Display - Performance-led display and retargeting campaign re-engaging users who have interacted with video or social activity (200,000 impressions)
Social Media Promotion
- Paid Social - Targeted social campaign reaching the 55+ demographic and driving traffic to a designated destination landing page (250,000 impressions)
- Organic Social - One post (image or video) shared with the Silver Travel Advisor Facebook audience (10,000 followers)
Email Promotion
- Souls Email - One dedicated email to targeted audience segments featuring tailored destination content and offers (50,000 subscribers)
Print Promotion
- Advertorial - Single-page advertorial feature in a seasonal edition (Winter or Spring) of the Silver Travel Advisor magazine, distributed to a mailable audience of 20,000 households and supported by digital availability and extended email promotion of the magazine over a three-month period. (20,000 circulation)
Campaign Length: 6 weeks
Total Estimated Impressions: 490,000