Licensed Video Content Valuation
PUBLISHED:
AWARD:
The purpose of this RFP is to identify an industry accepted third party with experience valuing licensed content. Brand USA’s founding legislation, the Travel Promotion Act of 2009 (the “Act”), makes in-kind contributions (of goods and services) from non-federal sources eligible for match at their fair market value. The fair market value of such content is not necessarily what Brand USA would pay for the content, but is the amount that a willing buyer would pay a willing seller with neither forced to act. The winning bidder’s valuation reports may be used in support of Brand USA requests, which are transmitted to the U.S. Department of Commerce, for these matching funds.