Programs & Opportunities

All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

View Programs by Market
America Unlimited
Ongoing
America Unlimited is the leading German-based specialist tour operator focused on tailor-made long-haul travel to North America, with the USA accounting for approximately 65% of total business. Operating in the mid to premium segment, the company delivers highly customized itineraries across self-drive, city stays and experiential journeys, with an average spend of around €10,000 per trip. This program leverages a performance-driven, multi-channel approach including microsite content, paid media, social, CRM and high-impact offline placements to drive demand, bookings and measurable ROI among high-intent German travelers.
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Canada Loyalty Marketing Program
Ongoing
Brand USA’s Canada Loyalty Marketing Program partners with Canada's premier loyalty program (Blue Rewards, formerly known as Air Miles Reward Program) allowing members to earn and redeem miles at over 400 online and in-store partners, travel, and card-linked offers.
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CANUSA Program
Ongoing
CANUSA is Germany’s leading tour operator for U.S. travel, connecting destinations with a highly engaged German audience through targeted marketing and customizable travel programs. With over 40 years of experience, CANUSA develops tailor-made itineraries supported by expert travel advisors. Its audience spans high-value segments, including affluent, experience-driven travelers aged 25–55 and an established base of repeat visitors, enabling broad market coverage across both emerging and repeat travel segments.
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Consumer Website Promotion & Content
Ongoing
Brand USA’s new global campaign, America the Beautiful, is driving the next generation of VisitTheUSA.com through AI-powered trip planning and cohesive storytelling. These opportunities feature strategic promotion and align destination content with thematic pillars for consistency and greater impact—supporting a unified voice, deeper traveler engagement, and meaningful shared value across platforms.
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Hays Travel Program
Ongoing
Hays Travel is the UK’s largest independent travel agency and offers its clients all-inclusive, long-haul, and luxury getaways as well as tailor-made packages.
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Helloworld
Ongoing
Helloworld is Australia’s largest group of independently owned travel professionals. Helloworld and its wholesale brand, Viva Holidays, offer the unique opportunity to reach Australians with tailored strategic marketing campaigns.
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Hindustan Times
Ongoing
HT Media is one of India’s leading media networks, with a strong presence across Hindustan Times and Mint, delivering scaled access to highly engaged audiences. This program uses a high-frequency, multi-channel mix of display, social amplification, and editorial content to reach travel audiences across key metro markets. Activity is designed to drive awareness at scale, increase engagement, and build sustained interest in travel to the USA.
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Optimized Audience Fall 2026 Campaign: Australia
Aug 14, 2026
Brand USA's Optimized Audience Campaign amplifies the reach and impact of the America the Beautiful global platform across all paid, owned and third-party media, driving consistency, scale, and efficiency through strategic partnerships, qualified audiences, and achieves measurable conversions specific to U.S. destinations.
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Optimized Audience Fall 2026 Campaign: Canada
Aug 14, 2026
Brand USA's Optimized Audience Campaign amplifies the reach and impact of the America the Beautiful global platform across all paid, owned and third-party media, driving consistency, scale, and efficiency through strategic partnerships, qualified audiences, and achieves measurable conversions specific to U.S. destinations.
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Optimized Audience Spring 2026 Campaign: Canada
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
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Optimized Audience Spring 2026 Campaign: France
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
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Optimized Audience Spring 2026 Campaign: Germany
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
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Optimized Audience Spring 2026 Campaign: UK
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
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Optimized Audience Winter 2027 Campaign: Mexico
Nov 06, 2026
Brand USA's Optimized Audience Campaign amplifies the reach and impact of the America the Beautiful global platform across all paid, owned and third-party media, driving consistency, scale, and efficiency through strategic partnerships, qualified audiences, and achieves measurable conversions specific to U.S. destinations.
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Optimized Audience Winter 2027 Campaign: UK
Nov 06, 2026
Brand USA's Optimized Audience Campaign amplifies the reach and impact of the America the Beautiful global platform across all paid, owned and third-party media, driving consistency, scale, and efficiency through strategic partnerships, qualified audiences, and achieves measurable conversions specific to U.S. destinations.
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PriceTravel Program
Ongoing
Brand USA is partnering with PriceTravel, one of the most recognized and innovative OTAs in Mexico, to create multi-platform marketing campaigns to increase exposure in the Mexico market.
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Programmatic Media Extension
Ongoing
Brand USA’s global platform, America the Beautiful, is powering the next generation of VisitTheUSA.com through AI-driven trip planning and destination storytelling. Scalable programmatic campaigns aligned with Brand USA’s media strategy amplify destination visibility in this high-intent environment by reaching travelers already considering international travel through advanced audience segmentation across demographic, behavioral, and contextual targeting. Brand-safe, fast to activate, and built to drive measurable U.S. travel consideration.
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Silver Travel Advisor
Ongoing
Silver Travel Advisor provides access to a highly engaged UK audience of affluent travelers aged 50+, delivering targeted, multi-channel campaigns that combine trusted content, first-party data, and expert-led guidance to inspire and influence travel decisions. Through a mix of digital, social, email, and content-driven activations, this program is designed to drive consideration and conversion for U.S. destinations among a high-value, experience-focused audience.
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Ströer Media
Ongoing
Ströer is one of Germany’s leading media companies, with a strong market position in out-of-home and digital advertising, operating a nationwide network of premium digital screens in high-traffic urban environments including transport hubs, city centres and retail locations. In addition to its extensive OOH footprint, Ströer delivers broad digital reach across online platforms and content environments. The Brand USA program combines high-impact digital out-of-home placements with targeted digital content and media distribution to drive awareness and engagement for U.S. travel across key German markets.
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The Telegraph
Ongoing
Brand USA’s Telegraph program is a multi-platform, content-led partnership designed to inspire and influence high-value UK travelers through premium editorial storytelling and targeted distribution across The Telegraph’s print and digital channels. Leveraging The Telegraph’s scale of 20.9 million consumers and a Travel platform driving 120 million annual global page views, the program connects with an engaged audience actively planning travel, where the USA ranks as their #1 long-haul destination.
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The Times & The Sunday Times
Ongoing
The Times and The Sunday Times reach 14.7 million UK adults monthly across print and digital, providing scaled access to a high-value, affluent audience. This program combines high-impact print advertorials with premium digital formats, including native content, targeted display, and social experiences, to deliver consistent, multi-channel exposure. With over 1 million readers actively engaging with weekly travel content, the environment is highly aligned to travel planning and inspiration. This integrated approach is designed to drive awareness and consideration of the USA among high-value UK travelers.
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Trailfinders
Ongoing
Trailfinders is the UK and Ireland’s award-winning and leading independent tour operator, specializing in tailor-made, global and multi-destination travel. Through its expert-led, consultative approach, it designs bespoke itineraries across flights, accommodation, various modes of travel and experiences, catering to high-value travelers seeking personalized and experience-driven holidays.
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Travelbag Tour Operator Program
Ongoing
Founded in 1979, Travelbag is a UK-based specialist tour operator focused on tailor-made long-haul travel, with over 45 years of expertise in creating customized itineraries to the USA and worldwide. Operating in the mid to premium segment, Travelbag combines a strong direct-to-consumer model with a network of retail stores and expert Travel Specialists, with the majority of bookings driven through personalized consultation. This program leverages a multi-channel approach across digital, social, CRM, and retail environments to drive awareness, enquiries, and bookings, supported by a high-value audience with an average booking value of over £7,000 and strong demand for multi-centre USA travel.
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Travelweek Canada Program
Ongoing
Travelweek is Canada’s best-read and most trusted source for travel industry news, committed to delivering in-depth and relevant news coverage to Canadian travel professionals through a number of dynamic media channels.
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USA Discovery Program
Ongoing
The USA Discovery Program is the USA’s learning and sales resource program for global travel agents. This comprehensive platform includes deep training and a range of sales enablement tools to help agents retain knowledge, promote USA travel to their clients, create itineraries, and make bookings with targeted sales support.
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Voyage Privé
Ongoing
Founded in 2006, Voyage Privé is a leading, data-driven digital tour operator in France, targeting high-value travelers through a closed, members-only model. The platform specializes in curated 4* and 5* travel experiences, delivered through a flash sale model that creates urgency and drives high conversion. Campaign activity leverages premium flash sales, targeted email, and personalized digital marketing to reach engaged French travelers and generate demand, with the USA ranking among the top long-haul destinations by volume and booking value.
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